Our Shoreline Brand has been making bags since 1995. In 2007, Tom and Debbie, the Company Founders and Principals (and husband and wife), committed to converting all items the Company  makes to green material composition. The pair committed to completing this transition by the end of 2008. An incredibly aggressive deadline. As a result, these new efforts have taken on a new identity: act2, the second act for Shoreline.

                 Tom’s education in Conservation of Natural Resources at U.C. Berkeley combined with Debbie’s green leaning history have moved the company significantly from its roots and has most certainly given them a firm appreciation for the work ahead. As Tom put it, “any company can make a few products green, we will commit to making them all green—and we’ll tell people what that greenness is product for product and what positive result there is.”

                 For ongoing information on how the transition is going, visit Tom’s blog. For an overview education on how PET bottles come to be made into fabric, click on The Process in the navigation column on the left. If you have useful links, let us know through the Contact Us page linked at the top.

                 GreenSmart is a journey, not a destination. The more GreenSmart decisions anyone makes, the easier it is for the planet to cope, be it waste, air, water or power. It took a thousand small steps to get where we are. We don’t expect it to take any fewer to make progress with a different frame of reference.

What is GreenSmart?

 

1. Making choices that do less harm to the planet than previous practices.

 

2. A willingness to change with an expectation to improve the global community.